What to do About that Chip on Your Shoulder?

by Mark Suster on May 17, 2012

I’m fond of saying that I look for entrepreneurs that have a chip on their shoulder. That they have something to prove. That they’re not afraid to stick their noses up to the establishment.

I have always felt this way. It’s something I kind of seek out. I guess my thoughts are that if you’re part of the country club you have a vested interest in protecting the existing order and that disruption happens more from those that are on the outside wanting to change the rules.

I’m ok with founders who have “father issues.” I like people to have a healthy bit of motivation derived from wanting to stick their middle finger up at somebody who once dissed them or held them back.

It’s a certain edginess that I like. Grit.

In fact, I think those around me must tire of my repetitive advice,

“Be careful of wanting to be liked too much. It leads to bad decisions. It’s your job to be polite and inquisitive but skeptical. To be liked? To fit in? That’s herd mentality.”

I’ve written about similar topics:

1. Entrepreneurs Should be Respected, Not Loved
2. Why I Give Direct Feedback

I have a healthy appetite for working with immigrants or children of immigrants. I am a product of one so maybe there’s resonance there. But they’re seldom country club kids. [relax, I mean "country club" as a metaphor, I'm not hating on you just cuz you were good at tennis & golf.]

I’m looking for the Visigoths, not the Roman.

BUT.

And this is the point of this post – be careful about your chip.

Edgy “change the world and eff the establishment” chip is different than “all you haters suck and why won’t anyone back me wah wah wah” chip.

Here’s a story.

I was at a conference 18 monts ago or so. I met an entrepreneur. He sought me out in the hallways. He has the “perfect business for me” given my blog commentary. Would I hear him out?

Sure.

Well – he had this awesome platform that was super technical – great IP. He was from Harvard. Smart – check. He had raised a few million dollars – social proof. But the more he spoke the more he kept complaining about his existing investor. They were unsupportive. They were terrible bordering on unethical. He has so much negative energy it was draining.

I had no doubt he was telling the truth and was probably right. But he seemed so beat up and bitter that I doubt he will ever attract more capital. The chip was misplaced. Was on the wrong people. Investors screwed you a bit? Yes, that does suck. So either leave and start fresh or bite your lip. Nobody wants to get excited about spending time evaluating a company with a miserable CEO. I told him as much.

And usually it’s much more subtle.

I recently was with a group of investors and watched an entrepreneur try to pitch his concept. The investors asked some cynical questions. It would be easy for the entrepreneurs to say, “What a dumb freaking question. Why are you guys all the same?” But I guess that wouldn’t get very far.

But his body language and tone said it all for him. Exasperation. Frustration. He clearly didn’t want to be doing this. Yet it’s his job. And it’s his job to do it with a smile on his face.

Another friend of mine has been out raising his first institutional money. He has tried to go down the angel route, too. He has been turned down a lot. It’s starting to show in how he talks about his company. He seems despondent. When he pitches he seems like a dog ready to be kicked. When he responds he isn’t earnest – he seems frustrated because you asked the same questions as the last 5 guys who turned him down.

I told him,

“Trust me. Every great entrepreneur has been turned down dozens of times. Laugh it off! Wear it like a badge of honor! Hell, most entrepreneurs who were funded by VCs were probably told ‘no’ by that exact same VC one time before!

That’s what motivates them – turning a ‘no’ into a ‘yes’

You ain’t gonna do that with your negative energy.

So [prominent angel] said ‘no’ and was a dick. Get over it. The best revenge will be to be successful so you can be smug around him for the rest of your life!”

It sucks but trust me if you have a chip on your shoulder that says, “How could you guys fund yet another Pinterest competitor and you won’t even give my original concept a chance?” it will show. People will know. You will either give off frustration or lack of confidence. Neither is good.

I don’t mean to go all New Age on you. But trust me – before the meeting force yourself to smile and laugh out loud. Get yourself in the right mental mindframe. Remind yourself, “This is going to be a great meeting. Even if he says ‘no” I know it’s his job and I’m going to be thankful.”

When you start thinking positive and confident thoughts you start showing it non-verbally. When I meet with somebody I don’t really like and when they’re speaking I literally sometimes think out loud in my thoughts, “He’s not so bad. He’s a good guy. It will all be good.” Or whatever. And I hope that this avoids me openly showing disdain.

So remember:

- chip on your shoulder, “I’m going to change the world, just try and stop me” = good.
- chip on your shoulder, “Investors are all lemmings and I’ll prove it”  = not so good. Even when you don’t say it out loud – it shows.

Image courtesy of BlakeSpot on Flickr

p.s. No. I didn’t spell check this. Get over it. I’ll fix it later when I have time. Right now it’s midnight. I’m at a hotel. I need some sleep. Feel free to ping me with corrections but please don’t be annoyed.

p.p.s. Yes. I do get people who occasionally show a big frustration with me that I don’t edit my posts more carefully. C’est la vie.

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Marketing Presentation from Blue Glass Conference

by Mark Suster on May 10, 2012

I recently spoke at the Blue Glass conference on the topic of marketing.

I’ll write up some thoughts in a blog post format soon. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately. We’ve been testing things like:

  • How do Facebook “Likes” perform relative to FB ads that drive you directly to a web page
  • How do brand pages convert relative to the Timeline
  • How do integrated Twitter campaigns work relative to “promoted Tweets”?
  • How well do YouTube ad campaigns work? (hint: remove Bit.ly links and they convert much better. I don’t know why … it just is – or so the data I’ve seen has shown)
  • How well do “sponsored stories” work? Are they authentic enough?
  • Can you do brand integration on YouTube? (hint: yes, it is performing off the charts well.  crazy well.)
  • Do vanity metrics matter? (likes, fans, clicks) … (hint: use awe.sm – I’m an investor along with Foundry Group. But I promise the data will show you how well you convert versus tracking just clicks).
  • Do celebrity endorsements work?

I talked about these topics in this presentation. Hopefully you can get a sense from the PPT. Hopefully I will teach myself Keynote soon and give up PPT. Hopefully I’ll remember that my high school teacher told me not to use the word “hopefully” this way but it still sounds better than her suggestion, “It is hoped.”

Anyway, if you want me to cover one topic before another feel free to drop me suggestions in the comments. I’ll try to pick up on some of these themes over the coming month or two.

Here’s the deck on DocStoc
Final BlueGlass _April 2012_

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